WEBSITE DESIGN
Website design goes well beyond choosing fonts, arranging elements and selecting colors for a page. Your website is often times the first impression a potential customer will have of your business. Which in turn has a huge impact on your business and your brand. A fabulous online presence builds trust with your potential customers and offers you the chance to differentiate your website from everybody else’s.
Importance of Website Design
The design of your website could either make or break the image you are attempting to convey with your business. First impressions can mean the difference between someone becoming a customer or moving on to the next site. For this reason, creating a website design that has a fantastic user interface will bring a better conversion rate, prompting increased business and revenue.
Currently, most businesses have just developed their websites with free tools that don’t necessarily help customers understand what they have to offer. With the assistance of good website design, business proprietors can make a user-friendly and welcoming online experience where users can get valuable information about who you are and how you can help them.
Besides, when you have a professionally designed website, it helps build trust with potential customers. When a visitor trusts you, they won’t question buying your products and services. As a result, you’ll have a profitable and thriving business.
Web Design Process
The following steps lead to excellent website design
Goal Identification
We work with you to figure out what goals the new site needs to satisfy, i.e., what its motivation is. We investigate about your competitors and the websites they have as well as learning if there are any particular layouts of website you like.
Scope Definition
When we know the goals of the website, we can characterize the scope of the venture. I.e., what website features and pages the website requires to satisfy your goal along with the timeline for completion.
Wireframing
With the scope well-defined, we can begin delving into the sitemap, defining how the content, as well as the features we defined in scope definition, will integrate with each other.
Content Creation
Now that we have a solid picture of the website in mind, we can begin creating content for the individual pages, continually keeping search engine optimization (SEO) as a primary concern to help keep the pages focused on a single theme and topic. It's extremely important that you have real and great content to work with for the next phase.
Visual Components
With website architecture as well as some content set up, we can begin chipping away at the visual product. Contingent upon the client, this may be well-defined by now; however, you may likewise be defining the visual style starting from the earliest stage. Tools such as mood boards, style tiles, and component collages could help with this procedure.
When is the Right Time to Redesign your Website?
Sometimes, the look of the website does matter. While your website must work flawlessly, it also needs to look modern and fresh. Not like it is stuck in the past digital era. Here are some of the signs that you need to redesign your website.
- 1990’s design and font
- Not responsive to smartphones and tablets
- Lacking contemporary content
- Long loading times
- Your website doesn’t offer an outstanding user experience
